Green Polka Dot Marketing


When Your Clients Become Friends

Posted in Green Polka Dot Marketing by greenpolkadotmarketing on January 22, 2010
Tags: , ,

There are some professionals who maintain clients should always be treated as business contacts.  That there should be a distinct boundary, one which must not be crossed.

I say “nuts to that!”

When looking for people with whom to do business, it’s natural to be drawn to someone similar to you.  You want to work with people who have complementary values, style, personality, etc. (notice I said complementary, not the “same”).  This is no different than meeting someone and developing a friendship.

I am a firm believer that the same principles apply to all relationships for them to be successful, whether a friendly relationship or business one.

Communication – Start with being honest.  Always be up front and open.  Express your intentions initially.  Communication is a two way street, so make time to listen.  You’ll be surprised at what you learn!

Accountability – Communication lays the groundwork for this aspect of a relationship.  It’s imperative to decide what each person in the relationship is accountable for, and deliver that.  If you can’t follow through on something, work together to create a way to rectify the situation.

Respect – Don’t take one another for granted.  Always keep in mind that your friend needs you as much as you need them.  No one is more important.

I’m proud that I have had the chance to truly become friends with many of my clients…and I wouldn’t have it any other way!

…now back to work friends.

2 Responses to 'When Your Clients Become Friends'

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  1. Tish said,

    I don’t think I could have clients I would not see as potiential friends. Great advice on being open and honest. Sometimes having someone to admit your strengths and weakness without judgement is very helpful when starting a business. That trust over time leads into a friendship.

  2. hungover said,

    Good points!


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